HfreeO
ADVERTISER PARTNERSHIP DECK

HfreeO ×

Funded by brands. Drunk by your customers.

Prepared for
HfreeO
THE REAL COST OF DIGITAL
7
touchpoints.

The average number a consumer needs before they trust and act with your brand. Every single one of those touchpoints is fought for online. Same platforms. Same audiences. Same rising costs.

HfreeO is the seventh. The only one they asked for.

Marketing Rule of 7, supported by HubSpot and Salesforce State of Marketing research
£25–80
Cost to acquire a UK health customer on Meta. Rising every quarter.
<5 sec
Average active attention given to a digital ad before they scroll.
0 LTV
When they leave your feed, they are your competitor's next impression.
HfreeO
THE QUESTION EVERY BRAND SHOULD ASK
When's the last time someone earned your trust by giving you something genuinely valuable for free. And you never forgot it.

That feeling is what HfreeO builds for your brand.

HfreeO
WHAT IF THE AD WAS THE PRODUCT

Give consumers something genuinely valuable for free. Your brand is inside the moment they receive it.

100% pure coconut water. Delivered to their door. And your brand is inside that moment. Not an ad they scroll past. Not a banner they ignore. A genuine act of generosity that your brand is part of.

Not an impression. An experience.
HfreeO moment
HfreeO
THE VEHICLE

100% pure coconut water. Just as nature intended.

THE DRINK

One ingredient. No added sugar, no preservatives, nothing from a lab. Coconut water has been doing this for decades. We are just putting it in a can and getting it to people who deserve it.

100% NATURAL
THE NUTRITION

Natural electrolytes. Magnesium. Potassium. The same drink athletes, surgeons, and people who just want to feel good have reached for long before the supplement industry existed.

ELECTROLYTES MAGNESIUM POTASSIUM
WHO DRINKS IT

From the gym to the boardroom. Pre-workout to post-pub. There is no wrong version of who drinks this. Premium hydration for everyone who takes how they feel seriously.

18-35 UK
HfreeO
HfreeO
WHO THESE PEOPLE ARE

Active. Health-conscious. Already spending. 18-35. UK.

LIFESTYLE

They gym, run, cycle. Wellness is a behaviour, not a phase. They read labels, track macros, and invest in how they feel every day. Not just when they are ill.

SPENDING HABITS

Already buying premium. Supplements, protein, gear, clean food. They spend on quality and they notice the difference between a real product and a promotional item.

VALUES

Brand-loyal when treated right. They remember the brands that gave them something real. They avoid anything that feels like it is trying too hard or hiding something.

Reached at scale via Cole Anderson, co-founder
4.59M
Combined following
2.9MTikTok
870kInstagram
823kYouTube
Not this audience
Modelled lookalikes
Interest-targeted impressions
Anonymous clicks
One-time ad engagements
This audience
Verified UK purchasers
Health-conscious by choice
Real addresses. Real data.
App-active. Habit-forming.
HfreeO
ONE CLOSED LOOP

Your brand. Our product. One ecosystem.

HfreeO is not a drinks brand that sells ad space. It is a marketing platform built around a product consumers choose, love, and keep coming back to. lives inside that loop. At every stage. In every touchpoint. With every verified consumer.

DISCOVERS HfreeO ORDERS Can delivered SCANS CAN YOUR BRAND APP · PUSH EMAIL YOUR BRAND CHECKOUT YOUR BRAND REPEAT Returns ONE ECOSYSTEM
HfreeO
SIX WAYS IN

Your brand everywhere they are. Every time.

THE CAN

Every scan is a Verified Unique interaction tied to a real consumer account. Your brand fills their screen for 3 deliberate seconds before their reward unlocks. No way to skip. No scroll. Just your brand.

VERIFIED UNIQUE SCANS · QR TRACKED
THE APP

One exclusive category slot in the HfreeO Rewards Marketplace. Consumers come here actively to spend their Seeds. High intent, not passive scrolling. If your category is taken, it is not available to a competitor.

APP MARKETPLACE · EXCLUSIVE CATEGORY
PUSH NOTIFICATIONS

One send delivers to every opted-in subscriber's lock screen simultaneously. No algorithm deciding who sees it. No competing bids from other brands. 100% of opted-in subscribers receive it.

LOCK SCREEN · 100% DELIVERY
EMAIL

Not a rented list. Every contact is a verified HfreeO buyer. Real UK name, real address, real purchase on file. One broadcast to the entire subscriber base. Zero cold contacts.

VERIFIED BUYERS · ZERO COLD CONTACTS
THE CHECKOUT

At point of purchase, every buyer sees your brand and opts in. Name, email, postcode, GDPR timestamp captured on a live Shopify transaction. First-party data at the highest-trust moment in the journey.

FIRST-PARTY DATA · POINT OF PURCHASE
BOX INSERT

Your physical creative is inside every delivery box. 100% open rate. You design the insert, we put it in. The only brand waiting for them when the box arrives at their door.

PHYSICAL · 100% OPEN RATE
PHYSICAL POP-UPS Live activations and sampling events across key UK locations. Real people. Real product. Your brand in the room.
HfreeO
EVERY STEP CONNECTED

From first scroll to fifth can. Your brand is there at every step.

01 Discovers Via Cole 02 Signs up The app 03 Orders Online 04 Delivered To door in the box 3 sec scan in-app lock screen inbox 05 Box insert YOUR BRAND 06 Scans can YOUR BRAND 07 App card YOUR BRAND 08 Push sent YOUR BRAND 09 Email opens YOUR BRAND 10 Returns Again

Every touchpoint is intentional. Every interaction is tracked. The consumer chose this. That is what makes HfreeO different from every other channel you are buying.

HfreeO
WHAT YOU WALK AWAY WITH

First-party data. GDPR compliant. Attached to a real purchase.

WHAT YOU GET

Real name, real email, real delivery postcode. Every field attached to a completed Shopify transaction. Not a form fill. Not a competition entry. A verified purchase.

IS IT LEGAL

Every subscriber opted in at checkout. ICO 2024 compliant. Consent timestamp stored permanently on the Shopify order. Full audit trail. Zero grey areas.

YOUR REPORT

After every campaign: verified scan count, engagement timing, regional breakdown, and click data from your unique tracking URL. Numbers with context you can take to your CMO.

WHAT YOU CAN DO WITH IT

Retarget on Meta and Google. Suppress from acquisition. Build lookalikes from the most qualified health consumer data in your CRM. All from one HfreeO campaign.

HfreeO
THE TEAM

Built by people who know how to grow brands.

ADD PHOTO
Stuart Plummer
Founder

Career in financial services, worked in the City before exiting a finance company he built to scale. Brings commercial rigour and the partnership infrastructure to make this run.

ADD PHOTO
Cole Anderson
Co-Founder, Brand

4.59M across Instagram, TikTok, and YouTube. When Cole talks about HfreeO, he is talking about his own product. Not an influencer deal. A co-founder with a platform.

ADD PHOTO
Josh Armstrong
Co-Founder, Growth

Built a multi 6-figure marketing agency. Brings the growth systems and performance architecture that makes the HfreeO ecosystem run.

HFREEO Founded in London. Built to make advertising feel like a gift, not an interruption.
HfreeO
NEXT STEPS

Let us show you what this looks like for .

We are taking a small number of founding brand partners for the first campaign run. One brand per category. If you want to understand how HfreeO fits into 's marketing strategy, one 20-minute call is all it takes.

STUART PLUMMER
JOSH ARMSTRONG
hello@hfreeo.com
HfreeO. 100% pure coconut water. Funded by brands. Drunk by your customers.